Dental Marketing Is The Key To A Dental Practice's Growth And Prosperity

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YOU DO THE DENTISTRY. WE DELIVER THE PATIENTS.

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Dental Marketing Is the Single Most Important Thing You Can Do for Your Practice’s Financial Success.

Dentist in Dental Clinic

Dental Marketing by the world-famous and highly experienced marketing team at Best Results Dental Marketing (Social Dental NOW) can deliver the high-volume, high-margin patients you need.
In today’s dental digital marketing world, attracting new patients online is competitive. It’s not about attracting any type of patient; you must attract patients for the most profitable cases.
Our dental marketing team includes SEO experts with over 25 years of experience who have built companies with over $500,000,000 in revenue.
Social media marketing experts who created and managed Social media marketing experts who created and managed social media communities and Google ads experts with 24 years of experience have managed over $40 million monthly ad budgets.
Our Dental team trainers are experienced and educated to train and educate your team to be the best treatment coordinators, front desk receptionists, and sales team you have ever seen.

We are amongst the best dental marketing companies in the world because of our years of experience and our incredible proven business results. We customize our dental clinic's marketing ideas and plans for your target audience to achieve your goals.

We will use the knowledge and experience from the many previous highly successful businesses and projects we’ve successfully completed. Our best dental marketing company builds your success with our team’s years of experience building startups, INC 500 companies, and key players in the Titans of Industry (Fortune 50 companies) to provide you with the best-performing strategies that will work best for your dental clinic's rapid growth.

Our dental digital marketing company provides the best possible dental strategies, copywriting, and engaging dental video commercials for your clinic. You need a constant flow of high-paying new patients coming through your front door.

We often hear our clients tell us, “You are the best dental marketing company I have ever dreamed of,” and we truly appreciate that. Our clients are successful because we use our extensive experience and the newest Artificial Intelligence (AI) system for planning and on-the-fly decision-making.

However, we do not use AI for copyrighting as Google does not want it. We are experts at psychological testing to test and target the right clients for dentists, orthodontics, or Invisalign treatment.

What Is Dental Marketing, and Why Dental Marketing Companies Are So Important?

Satisfied Client

Dental marketing refers to the techniques, strategies, and practices employed by dental practitioners in the field. It is done to attract new patients, retain existing ones, and establish a reputable brand in the crowded healthcare marketplace. The scope of dental marketing services extends beyond traditional advertising and includes aspects such as patient education, website and SEO optimization, social media management, clients, and reputation management.

Dental clinic marketing is important for survival and growth in the competitive healthcare industry. Effective marketing strategies help dentists showcase their expertise, services, and unique selling propositions to prospective patients.

Additionally, in the digital era, a strong online presence is essential for any practice. New and Existing Patients use the internet to find and choose healthcare providers. Dentists with strong dental practice marketing strategies increase their chances of being found and chosen. Our digital marketing plan for dental clinics is set to ensure your success in dentistry.

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Dental Marketing Strategies

Dental Marketing Strategies To Get Thousands Of New Patients For Your Dental Practice!

Dental Marketing Strategies

Do you want to attract more patients, increase your income, and grow your dental practice? Successful dental marketing is key to achieving this, but it’s often confusing and time-consuming. It isn't easy to stay updated and know the most effective methods with fast-changing technology and strategies.

We exist to help dentists understand dental marketing and provide them with the tools they need to succeed. Dental marketing can help potential patients find you and choose you for your expert care!

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Meet Our World Famous and Highly Experienced Team

In 2012, our team took a dorm room idea and helped create a $54 million company together in just three and a half years. Our first products included the world’s six best-selling and highest-rated dental apps. Our expert team of highly qualified founders includes:

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Todd Ferson

Todd Ferson

With over 25 years of successful entrepreneurial and tech experience, Todd brings a wealth of knowledge to the table. He has created Inc. 500 Companies and been a paid growth strategist with over 1,000 company Presidents and CEOs. Todd has created many successful companies, some of which have generated over $200 million in revenue. With Todd as company strategist, he recently guided a software startup to become a world leader in the medical education marketplace.

Jordan Nelson

Jordan Nelson

Jordan was the Social Media Director For A $54 Million Dental Startup Company. He also Created and Managed The World’s Largest Dental Facebook and Social Media Communities.

Dr. Geoffrey Skinner

Dr. Geoffrey Skinner

Our world-class dentist, Dr. Skinner, received the Invisalign Doctor of the Year award. He also combined and created the World’s Six Top-Selling Dental Apps. He is a Founding Member of the AIR Institute and the Creator of the Portland Protocol for Treating Sleep Apnea.

Jay Omanson

Jay Omanson

Jay has worked in digital marketing for more than 12 years for companies of all sizes, ranging from 30M – 1.5B and in B2B, B2C and DTC. Jay has extensive experience growing brands by using Paid Search, Paid Social, SEO. Affiliate, lead generation and probably every other media tactic you can think of. Jay is from Madison, WI where he resides with his wife Courtney and their three daughters (whose names all begin with C!). Outside of work, he loves vegetable gardening and fly fishing, and has lived all over the country as both a kid and adult (ID, UT, MI, NJ, TX, IL, CO, OK, WI).

How Best Results Dental Marketing Will Help You Reach More Dental Patients And Grow Your Practice!

Management Service

We use virtually all marketing platforms to make your dental practice stand out online and attract more patients. We customize and tailor our strategies to meet your 
unique needs and goals. Our cost-effective marketing plan for your dental clinic ensures you will get hundreds of new patients with our customized approach.

We offer website content design and optimization services. We understand that your website is the digital front door to your practice. We ensure it is visually appealing, user-friendly, and hugely SEO-optimized for search engines. This means potential patients can find you first when they search for dental services online.

Moreover, we understand the importance of online reviews in potential patients' decision-making process. Our reputation management service actively monitors and manages your online reviews and patient experience, highlighting positive experiences and swiftly and professionally removing most negative feedback.

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Management Service
Dental Marketing Growth

Why Best Results Dental Marketing (Social Dental NOW) Is Your Best Choice For Dental Marketing?

Dental Marketing Growth

What makes us different from other dental marketing companies is our expertise, customized scientific approach, and focus on measurable outcomes. With years of dental marketing experience, we deeply understand the unique challenges and opportunities facing dentists.

We learn about your practice, patients, and market to design strategic plans that will attract and be chosen by the patients you need. Furthermore, we are committed to delivering measurable results and KPIs.

Your success defines our success.
Hence, we continuously monitor and analyze the effectiveness of our marketing efforts, using the most important key performance indicators to measure success.

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Benefits Of Partnering With A Trusted Dental Marketing Company

Trusted Dental Marketing

Partnering with a trusted dental marketing company like Best Results Dental Marketing (Social Dental NOW) offers many benefits. First and foremost, you gain access to a wealth of expertise and specialized knowledge, saving you significant time and money.

Moreover, a trusted dental marketing consultant company can provide thorough insights and analytics about your marketing campaigns. You can monitor important data such as patient involvement, website visits, and conversion rates. This will help you see what is effective and identify areas targeted for improvement.

Our comprehensive marketing service frees up your time to focus on what you do best: providing excellent dental care to your new patients.

We will create great branding to make you stand out from other dentists so more patients can find and choose you. This can help build trust and loyalty through Google Maps and Google Reviews and lead to long-term success and growth for your practice.

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Trusted Dental Marketing

Get Started With Your Dental Marketing Strategy NOW!

The following dental office marketing tips and strategies can help effectively promote your dental practice online. Dental marketing online can get new patients, the best reviews, and a brand by promoting it.

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E-E-A-T Guidelines To Rank Your Website

Following the Google's E-E-A-T guidelines is crucial to ranking on the top web pages. You need to optimize the content for Experience, Expertise, Authoritativeness, Trustworthiness. This will help build trust with patients and Google at the same time!

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Identify Your Dental Specialty Target Audience

Knowing your ideal patients helps you market better and create messages that appeal to them. Consider factors such as your specialties, age, location, gender, socioeconomic status, and dental needs.

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Design an Engaging and Functional Website

Your website is the first way potential patients find your practice, so it's important to make a good impression. Ensure your website is user-friendly, mobile-optimized, and contains all necessary information such as services, office hours, and contact details.

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Leverage Social Media

Social Media Platforms such as Facebook, Instagram, and LinkedIn can be used to engage with patients, share dental tips and news, and accept your practice's unique attributes. Regularly posting engaging content can help build a loyal audience and attract new patients.

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Monitor and Respond to Online Reviews

Online reviews greatly impact potential patients' decision-making process. Ensure you regularly monitor and respond to these reviews, acknowledge positive feedback, and ask us to remove any negative experiences.The best dental marketing company knows how to remove bad reviews.

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Use Paid Advertising

Paid online advertising can boost your visibility and attract more targeted traffic to your website. Advertising platforms such as Google Ads, Instagram, LinkedIn, Reddit, and many others allow you to target specific demographics, ensuring your ads are seen by the right people at the right time.

Dental Marketing Secrets to Increase High Margin New Patients in 2024

The dental market industry is ever-expanding; new technologies, new systems, and new rules make it difficult to get new patients or retain existing patients if you don't know the secrets of dental marketing. We are experts at all the best dental marketing strategies to increase the number of new patients at your dental clinic. These steps include:

Dental Marketing Secrets

Get E-E-A-T Dental Content Written and Optimized your Website

Google has released even more algorithm updates, all designed around requiring you to have the most updated dental content possible. Your content must follow all the new Google helpful content update guidelines and the Experience-Expertise-Authority-Trustothiness (E-E-A-T) guidelines.

Ranking first in Google search is critical. If your website's dental content is old or does not follow these Google content guidelines, it will be nearly impossible to attract the new patients you need. Fortunately, Best Results Dental Marketing (Social Dental NOW) has a team of world-class dental content experts who can get the content you need to rank your dental office in the Google Map Pack. This will attract the patients you need for your most profitable cases.

Optimize your Website for Technical SEO

Technical SEO is a crucial aspect of any digital marketing strategy and helps improve your website's ranking on search engine result pages (SERPs). For dentists, ensuring a technically sound website can make a significant difference in Google ranking your site and, therefore, you getting new patients.

Technical SEO involves ensuring your website's loading speed, mobile core web vitals, friendliness, schema markup, and HTTPS encryption are all set up to Google's guidelines.

Rank Higher on Google Maps

Ranking higher on Google Maps is critical to successful digital marketing for dentists in 2024. A prominent position on Google Maps can significantly enhance your dental clinic's visibility to potential patients searching for dental services in your local area.

Optimize your Google Business Profile, AKA Google My Business

To start, optimize your Google Business Profile listing fully. This includes verifying your business, providing accurate and up-to-date information, adding high-quality images, and categorizing your business correctly. Regularly updating your GMB listing can also improve your local SEO and attract more traffic to your practice.

Start a Dental Blog

Initiating a dental blog can be an influential component of your online marketing plan for 2024. A blog provides a platform to share useful content with your patients, demonstrate your proficiency in dentistry, and enhance your website's SEO standings.

Think about concentrating on subjects that resonate with your intended audience. This might encompass tips on preventive dental care, recent developments in dental technology marketing tactics, guidance for dealing with typical dental problems, or perspectives on cosmetic dentistry procedures.

Leverage Local Social Media Influencers

Social media influencers have become one of the best marketing tools for any business. Local influencers can accredit and share your business with their followers, building your trust and reach within the community. However, it's essential to maintain a strong online reputation to interact with patients. This includes a professional and engaging social media page, an informative and user-friendly website, and a Google My Business page.

Leverage Video in Dental Marketing Campaigns

Video content patient referrals are incredibly versatile and engaging, rapidly becoming the dominant form of content consumption online. From patient testimonials and informational content on dental procedures to behind-the-scenes glimpses of your practice, video content can provide a dynamic way to connect with potential patients.

We Will Teach You How to Create Custom Video Dental Content in 2024

Furthermore, video content can significantly improve your SEO efforts. Search engines like Google prioritize webpages with video content, which means incorporating video into your website and social media platforms can increase your visibility in search engine results.

Update to a Modern Dental Website Design

A modern website design boosts the healthcare sector's visual appeal. It enhances its functionality and user experience, simplifying the process for visitors to explore your services, schedule appointments, or discover pertinent details about your practice.

Furthermore, contemporary dental website designs emphasize user-friendly navigation and structure. This encompasses well-organized menus, readily accessible call-to-action buttons, and a clean design that lets visitors locate what they need in just a few clicks.

There are many more things that need to be done for your dental practice marketing, and you need a complete dental marketing team to do them.

It is not a one-time job; our dental marketing team has years of experience helping dentists, and we always keep ourselves updated with Google's latest algorithms and tools for dental marketing. We update your website, social media, and Google ads daily to align them with the latest Google updates and to provide you with the margin new patients you need.

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Our Certifications and Experience

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TESTIMONIALS

Hear What Our Clients Say

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Jay Escobar

2 months ago
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We have been working with Social Dental Now/Best Results Dental Marketing for around two years now. They are great people. They communicate, are very attentive, detail oriented, and best of all... they deliver results. Not only that, but they back up their results with unbiased third party data that you can see for yourself. Our practice is doing its highest production to date largely due to the efforts of SDN. Thank you!

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Jason Web

3 months ago
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SDN has been awesome! They really take the extra step and go the additional mile to take care of their clients! They helped me almost double my new patient flow within the first few months of working with them. They provide excellent training to my front staff and have helped incorporate new ideas to improve the patient experience. Would recommend to anyone !

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Beachwood Sleep Center

4 months ago
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Social Dental Now is able to get us well qualified leads for new patients. They are easily assessable when help is needed. I feel SDN understands our practice and helps us succeed.

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Sami Kashou

3 months ago
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I am incredibly grateful to Social Dental Now for the outstanding impact they've had on my dental practice. The entire team have been instrumental in helping me increase the number of new patients, providing invaluable business insights, and offering mentorship that has truly elevated my professional journey. From the outset, what impressed me the most was the transparency that permeates throughout the entire company. Social Dental Now doesn't just promise results; they show them. The regular updates and detailed reports have given me a clear understanding of the strategies implemented and their tangible impact on my practice. Todd, in particular, has been a guiding force. His mentorship goes beyond just numbers and metrics. He took the time to understand the unique challenges of my practice and provided tailored solutions that have proven to be remarkably effective. His expertise and genuine commitment to the success of my business have been a game-changer. I wholeheartedly recommend Social Dental Now to any professional looking to enhance their practice.Thank you, Social Dental Now, for your unwavering support and dedication to the success of my dental practice.

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Jason Niemeyer

4 months ago
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From the moment I connected with Social Dental Now, I felt their genuine dedication to my success. They took the time to understand my business goals and tailor their strategies to meet my specific needs. Their expertise in marketing and SEO was evident as they implemented effective tactics to improve my website's ranking and attract targeted traffic. Thanks to Social Dental Now, our dental practice has seen a significant boost in online visibility and customer engagement through organic search results, Facebook ads and Google ads. Their commitment to excellence and outstanding customer service has made them an invaluable partner in my business growth. I wholeheartedly recommend Social Dental Now to any practice looking to enhance their online presence. Their professionalism, expertise, and personalized approach make them stand out in the industry. Don't hesitate to reach out to them – they are the team you need to take your business to the next level!

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Venu Vanama

4 months ago
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We have been using Best Results Dental Marketing for over 3 years now and are very happy with their service. Ever since we started with them we have seen significant improvement in our SEO rating and our new patient numbers have gone up. We are very thankful to Todd, Carrie, Karlie and Jordan for their individual support to our practice. They take time to share metrics once every month and discuss the strategy to improve patient experience. We highly recommend them to anyone looking to hire a dental marketing company.

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Jeremy Cardon

3 months ago
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We are very happy with Social Dental Now! They are professional, caring, responsive, efficient, and easy to work with. I also love the data driven transparency. This is the future of dental marketing and SDN is the cream of the crop!

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Jay Goldstein

4 months ago
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Thank you to the team at Social Dental NOW. Our experience has been everything we had hoped for and more: Responsive, Genuinely concerned for meeting our needs, and Extremely effective. They designed a terrific website with incredible SEO which has been lightyears better for our growth. The quality of our well screened new patients leads was so impressive we dropped our other sources. The monthly follow up meetings have been very productive and our team looks forward to these meeting. I can not recommend them more highly.

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Lauren Cox

3 months ago
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Saying that Social Dental NOW has been an incredible game changer for the company I work for is an understatement (unless you don't like having over $180k sales days!) Being a provider we don't always get the opportunity to market how much we have to offer. We just show patients when they get to us, which is why we chose SDN! They bring us patients!!!! The dedication and passion they have for helping companies grow is second to none. After years of working with them, they have yet to let us down and continue helping us thrive! You really don't have to look any further, they are your one stop shop!!!! Thank you SDN for being so incredible! I appreciate everything you do! Lauren Cox, RDH, Laser Airway Specialist

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Jonathan Cardon

3 months ago
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We’ve been working with SDN for over a year and have seen steady sustainable growth with high quality patients. They really have been a pleasure to work with.

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Madhuri Vanama

4 months ago
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Big shoutout to Social Dental NOW! Every single person I've interacted with there is super friendly and always ready to help. I just can't put into words how awesome they've been for us. Thank you, Todd, Jordan, Carrie, KarLee, and Ibrahim, and the entire SDN team for helping us. We are getting 30 -40 new patients a month!

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Hillsboro Dental Excellence

3 months ago
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Social Dental Now has done a fantastic job bringing patients into my clinic. Their dental marketing has been able to drive not only a lot of general dentist patients to my clinic, but they were able to drive a lot of Invisalign patients and Implant patients and sleep apnea patients. into my clinic!

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Rabbi Koval

4 months ago
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Dr. Goldstein and his staff are wonderful- very professional, caring and reliable. Highly recommended!

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Frequently Asked Questions

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Facebook is the number one social media platform on the planet. As with all marketing, you need to reach people where they are. While you're reading this, 90% of the North American population is on Facebook or its graphical equivalent, Instagram. Facebook and Instagram are highly effective for marketing dentists, dental services, and dental practices. To be successful and dominate your market, you must design and build funny, informative, and viral ad campaigns that get people's attention, connect to them, and persuade them to share, comment, or like your content; this is called engagement. Engagement is the single most important metric for Facebook and Instagram. Knowing how to do this most effectively and efficiently takes years of experimentation and experience, which is why engaging an expert dental social media marketing company is smart, intelligent, and wise.

98% of people in North America who need dental services or are searching for a new dentist will start by searching Google or social media for recommendations or advice. You will not be chosen if your dental practice does not appear in the places they're searching. Essentially, your competitors will get all the new patients and dental business and not you. To be successful in dental marketing, you must be present where your potential patients are looking. Today, this includes Google via SEO, Google Ads, Facebook, Instagram, LinkedIn, TikTok, Pinterest, and Reddit. You must have visibility on all of these platforms to be the most successful in your market. You need sophisticated marketing campaigns targeting the type of dental patients you need on these platforms. It can take a marketing expert ten years or more to learn the systems and the most effective way to market on each platform. This is why it's essential that you consult with a dental marketing company. Dentists are too busy doing dentistry to invest the time to run experiments and learn everything they need to know about these systems to spend their marketing money wisely and effectively. The best way is to partner with an Expert Dental Marketing Team.

Yes, Google Ads are one of the best ways to get new patients! The strategies for Google Ads campaigns for dentists are complex. It’s a lot more than just targeting the correct keywords and bidding the highest amount of money on every possible keyword. For instance, there are different kinds of Google Ad campaigns, one of which is called Local Service Ads. The setup and approval process for this type of Google ad takes a few months. But you only pay for the leads you get, not clicks. Since you only pay for leads, it can be more cost-effective in most situations. When using Google ads, it's very important to understand the system's intricacies. For instance, bidding on the keyword "Invisalign" might cost $80.00 per click in some markets, but bidding on "Invisalign near me" may cost only $30 in the same market. Even the time you bid is important; our system checks the bidding prices 24 hours a day, so sometimes we can get the keyword "Invisalign near me" for only $25 if we bid on it at 3:00 AM. To get the best possible results for your dental practice, you must engage a dental Google Ads expert. You can find the best ones in the world right here at Best Results Dental Marketing.com

The best way is to create an amazing brand and partner with a top dental marketing company to help. Your brand is your identity; something that lasts forever. A great dental marketing expert will target your brand and services to the exact type of new dental patients you're looking for. A dental marketing expert will get maximum results and maximum efficiency with your marketing budget. There are over 100 different ways to market your dental practice. However, it's clear that digital marketing is the most efficient use of your money and delivers, by far, the best results. Having a digital marketing expert focus on your success is always best. Best Results Dental Marketing (Social Dental NOW) is considered one of the most trustworthy marketing companies in the dental world and we would be honored to help you succeed.

There might be better questions than this one. A better question might be, how can I use my limited marketing dollars to attract the most new dental patients for the specialties I want? The best answer to that question is to work with a dental marketing company that has run and tested thousands of dental marketing campaigns. Finding a trusted partner who is focused on your success is the best possible way to advertise your dental services and get new patients. A dental marketing partner can leverage all platforms like Google SEO, Facebook, Instagram, TikTok, etc.

Essentially, there are two ways to make your business more profitable. You can reduce costs or raise revenue. Cutting costs excessively can damage team morale and slow dental practice growth. Most business owners don't realize it's far easier to raise revenue than to cut costs. By working with a dental marketing expert who measures their success by your success, you can dramatically raise the revenue of your dental practice. Best Results Dental Marketing (Social Dental NOW) has clients with whom we have doubled, tripled, and quadrupled their annual revenue with our services. Doing this takes time and teamwork, but we do it often.

The intricacies of the many different social media platforms are indeed complex. It's just not practical or efficient for dentists to know everything they need to know about these platforms to spend their marketing budget efficiently, wisely, and effectively. Working with a trusted digital marketing partner who's focused on your success as their success will optimize your marketing budget and bring you the maximum number of new patients for the specialties you want. Best Results Dental Marketing (Social Dental NOW) social media marketing director created and ran the world's largest and most successful dental Facebook page! You will want to consult with him to learn how to market your dental practice effectively and efficiently on social media. You can get a team with hundreds of years of dental marketing experience to focus on your success, which is by far the best way to be successful on social media.

A comprehensive strategic digital marketing campaign is the best way to achieve strategic success. There are many ways for dentists to find new patients. The best question is, how do I get the clients I need and want at the most efficient pricing? The answer to that is unquestionably digital marketing. Digital marketing, whether it's Google ads, search engine optimization, or social media, lets you target the exact client you're looking for and spend your valuable marketing dollars in the most efficient way possible. The strategies and rules of all these marketing platforms change often, and the system's complexities are significant. A dental marketing company with vast experience marketing for dentists will be your best decision.

The old way of marketing was to use the shotgun-type approach. They would put out tons of TV or radio ads and hope something works. That way is old-fashioned and inefficient in this modern digital world. To be relevant today, you must use digital marketing platforms to target the exact type of new patients you need while fitting it into the most efficient marketing campaign possible. Best Results Dental Marketing (Social Dental NOW) can help you stay within your budget and bring you all the valuable high-margin patients you need.

The best way to get more Invisalign sales to your dental practice is to have well-written and persuasive Invisalign content on your website. You should use Google Ads and social media marketing to target, persuade, and invite potential new Invisalign patients to your website and dental practice. We recommend taking all the friction out of the process by offering free Invisalign consultations. Once the potential Invisalign patient has met you and is in your chair, you will have a very high probability of closing the Invisalign sale. Your marketing should target the benefits of the treatment, not the features. For example, "Everyone deserves a charismatic, amazing new smile. You get the new Hollywood smile you deserve today with our easy, affordable financing." Click here to schedule your FREE Invisalign consultation.

Think of SEO for dentists as adding a Space X rocket engine to your website. For you to dominate your local area, your dental office must be ranked in the top 3 positions of the Google Map Pack. The Google Map Pack only shows three local dentists for each keyword. For instance, if a potential patient types "Invisalign dentist,” Google will only show three Invisalign dentists in the Google map pack. Over 80% of the searchers' decisions on which dentist to call will be one of the three dentists displayed by Google in the Map Pack. If your dental practice is in position four (4) or not in the top three (3), your practice may as well be on the Moon, as no one will ever see you. People trust Google, so when Google recommends a dentist in the Google map pack, people usually choose one of Google's recommendations. Most people don't know you cannot get into the Google Map pack by paying for it. You can only be in the Google Map Pack if you have great dental content on your website and fantastic Search Engine Optimization (SEO). That's where an SEO expert comes to the rescue. They can build persuasive and effective SEO content for your website. SEO has by far the best return on investment of any marketing you can do. It is a long process. If you want your website to rank in the Google map pack, you should partner with a dental SEO expert for at least a year to build new content and backlinks to make your website number one in your market. If you ever decide to sell your practice in the future, a practice that ranks number one (#1) in SEO in your local market can sell for up to ten (10) times more money! Every dentist wants to buy the dental practice that is #1 on Google.

Local SEO means your dental practice shows up in local Google searches and the Google Map Pack. You must be among your market's top three SEO dentists or orthodontists to be featured in the map pack. For example, in a city of a million people, there will be about 160,000 dental searches daily. Each one of those dental keyword searches will show only three dentists in the Google map pack. Imagine ranking for your area's top 150 dental keywords, and you would get 40,000 clicks to your website daily. That is the power of search engine optimization (SEO) for dentists. Out of all the marketing you can do for your practice, dental SEO is the most important and has the powerful advantage of the best return on investment. For instance, if you're running Google or Facebook campaign ads and you stop running those ads, all the effort you put in and the investments you have made in those ads stop, and you get no more new patients. However, your SEO investments can bring you new patients for 7 to 14 years, so it's the best long-term return on investment, but only if you know how to do it and build your content and SEO on your website correctly. Dental SEO has nothing to do with the look and feel of your website and everything to do with how many people will see it.

How does Google determine which web page or dental website is the best for the searcher? Google claims they use over 200 metrics to analyze each page, but that's slightly misleading. Essentially, there are two major parts to SEO. The first is the content on your website: Is it helpful to the searcher? Does it provide the best answers the searcher is looking for? Does it follow Google's new E-E-A-T and helpful content guidelines? The second way Google determines the best website is by looking at how many other websites link to your website. For instance, if there is a dentist office with over 1000 other sites linking to its website, Google will interpret it as an important, quality dental website. If, on the other hand, another dental website has no links, Google will interpret that this dentist is not very important, and the website must be unimportant. Any link that points to your website is technically a backlink. However, there are many types of backlinks, such as directories, link insertion, niche edits, guest posts, articles written about you and your practice, and education links from universities like Harvard or MIT, pointing to your site. These are all backlinks. You will need many quality backlinks for your dental website to rank number one. A dental marketing company knows how to get the most amazing backlinks that give your website real authority and trust.

Best Results Dental Marketing (Social Dental NOW) tracks about 10,000 dental keywords. That's a lot of keywords that need content written about them. For instance, if you're a dentist who wants to do “all-on-fours” you should probably have several pages on your website about the all-on-four process, how much it costs, how long it takes, and why you are good at it. You need great content for every dental specialty you want to practice. Let's say every dentist in your city has one page on Invisalign, but you have eight pages on Invisalign. You have an incredibly powerful SEO advantage, so when people in your local market are searching for Invisalign, Google will see that you have eight pages, and therefore, far more likely to be able to answer the searchers' questions so Google will send that searcher to your website because you have more quality content. Google determines which websites are best through search engine optimization, AKA SEO. Although there may be some upfront cost in producing the content and building the backlinks, unlike other forms of marketing, like radio ads, edge TV ads, Facebook ads, and Google ads, SEO works essentially forever. Think of your website with great quality SEO content as your 24-hours-a-day, seven-days-a-week professional sales team, persuading people to choose your practice and your services and bringing huge amounts of people to your website organically (for free).

This is an easy answer: a website with a lot of quality dental content written to follow Google's E-E-A-T and quality content guidelines that has been SEO optimized with great quality backlinks is by far the best marketing for dentists. A built-optimized dental website will bring you hundreds or thousands of potential new patients to your website organically, which means for free, so once you build it, it's a money-making machine that keeps bringing you new potential patients more or less forever. If the content is well written, it will be persuasive and convince readers and visitors to sign up for a free consultation, make an appointment, or become a new patient. Unlike other marketing platforms, you pay for SEO content and SEO optimization once, which works for you from then on. Not only that, it magnifies every other type of marketing you do. For instance, let's say you're running a Google Ads campaign; the Google ad is only one inch long, and no one will buy Invisalign because of a three-line Google ad. The Google ad redirects searchers to your website's Invisalign page. It's up to the content on your Invisalign page to be persuasive and convince the Google ad clicker to schedule a free consultation or make an appointment with you. Your website does the selling for you, so your front desk team just has to do the scheduling. So, the best marketing for dentists is categorically undeniably absolutely great dental content that has been SEO optimized on your website.

Dentists need new patients. No matter how successful your dental practice is, it can always use more new patients. Marketing through traditional marketing like TV ads, radio, newspaper (is that still a thing?), and direct mail. Those are all untargeted marketing approaches. Instead of sending a million flyers to people's mailboxes, which they don't want anyway, to try and find those few people who are looking for a new dentist. Instead, why don't you target the people searching for a new dentist or dental service right now? That's way more efficient and cost-effective, and you can track which campaigns are working and performing well to optimize your marketing spend around the campaigns that are performing best.

The first thing you need to understand about marketing on social media is that it's a soft sell. Let me explain what that means. If you're running a Google ad, someone is searching for a keyword like "Invisalign dentist near me," and you're showing them your Google ad about Invisalign. People on Facebook or Instagram are not there to see your ads. They're there to connect with their friends and family and to see what's going on in their local community. Therefore, the content on social media needs to be funny, clever, witty, and engaging. Social media content for dentists needs to capture someone's attention, be engaging enough to stop them from surfing their feed, and get them to click, like, comment, or share the content we are showing them. This is called engagement, and engagement is the single most important metric on social media. You might ask, OK, so why is engagement important? Well, we will explain. Let's say we have a fantastic Invisalign commercial, and it's awesome. If you run that on Facebook, you'll pay, for example, $50.00 to run that video once in your market. But now, if we run that same commercial for people who have engaged with your content, we can run that same video for $0.40. This is called retargeting; the way to make social media cost-effective is to first get people to like, comment, or share and then to retarget them with amazing, great ads and content. So, marketing on social media takes a completely different approach. That's why it's very important and smart to work with a social media expert who understands social media marketing so that you don’t burn through your marketing budget with no results.

This is a great question. Today's digital marketing platforms are complicated; there are many nuances, and you must know how the system works in detail. If you want to rank number one in SEO in the Google map pack in your market, there is virtually zero chance you'll be able to do that without an SEO expert from a dental marketing company. Suppose you want to run effective social media ads on Facebook and Instagram. In that case, you need to understand how those platforms and campaigns significantly differ from any other type of marketing. You'll spend money without results if you don't understand the subtleties. Our social media team built a $54 million company in just 3 1/2 years using nothing but Facebook. We have consulted with major dental corporations like Invisalign, Candid, and Z Machine. We know how to use those platforms and can leverage our knowledge to help your dental practice. A great dental marketing company will help you spend every dollar wisely and not waste a penny of your money. We will deliver fantastic results and partner with you to increase your revenue dramatically.

Growing your dental practice is more than marketing; it's about building trust and an efficient and effective team. We will teach you how to run organized meetings, including very effective book clubs, to help you become a better leader and visionary. We will train your front desk to intercept an unhappy patient and solve their problems. We'll also teach your front desk team how to convert calls to consultations and consultations to sales. We'll teach them how to ask for five-star reviews and get them. And we'll teach you how to lead and create excitement and success in your practice. If you get a few bad reviews, we’ll show you how to remove them.

Filling your practice with new dental patients starts with a great strategy. Best Results Dental Marketing (Social Dental NOW) has worked with many top dentists and can design a fantastic strategy for your dental practice. First, we must determine which dental services you want to prioritize; then, we design our strategy around getting you the dental services you want. It may be a phased approach, meaning we may start with Facebook or Google Ads while starting to develop your new SEO content, which may take longer. We will teach your internal team, dental assistants, and hygienists how to create major marketing days such as Love Your Smile Day. By mixing the training of your team and your front desk with the marketing we can expertly provide, we can make some of these events highly successful. We have dentists who have done over $180,000 in Invisalign sales in a single day by coordinating all the pieces and strategies together. If you want to learn how to do it, click our “Set up a free meeting button.” We'll do a complete SEO analysis of your website at no charge and discuss a strategy that's a win for you.

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