Dental Marketing Is The Key To Your Dental Clinic's Growth And Prosperity

Are Facebook Ads Good for Dentists?

Facebook is the number one social media platform on the planet. As with all marketing, you need to reach people where they are. While you're reading this, 90% of the North American population is on Facebook or its graphical equivalent, Instagram. Facebook and Instagram are highly effective for marketing dentists, dental services, and dental practices. To be successful and dominate your market, you must design and build funny, informative, and viral ad campaigns that get people's attention, connect to them, and persuade them to share, comment, or like your content; this is called engagement. Engagement is the single most important metric for Facebook and Instagram. Knowing how to do this most effectively and efficiently takes years of experimentation and experience, which is why engaging an expert dental social media marketing company is smart, intelligent, and wise.

Do Dentists Need Dental Marketing?

98% of people in North America who need dental services or are searching for a new dentist will start by searching Google or social media for recommendations or advice. You will not be chosen if your dental practice does not appear in the places they're searching. Essentially, your competitors will get all the new patients and dental business and not you. To be successful in dental marketing, you must be present where your potential patients are looking. Today, this includes Google via SEO, Google Ads, Facebook, Instagram, LinkedIn, TikTok, Pinterest, and Reddit. You must have visibility on all of these platforms to be the most successful in your market. You need sophisticated marketing campaigns targeting the type of dental patients you need on these platforms. It can take a marketing expert ten years or more to learn the systems and the most effective way to market on each platform. This is why it's essential that you consult with a dental marketing company. Dentists are too busy doing dentistry to invest the time to run experiments and learn everything they need to know about these systems to spend their marketing money wisely and effectively. The best way is to partner with an Expert Dental Marketing Team.

Does Google Ads Work for Dentists?

Yes, Google Ads are one of the best ways to get new patients! The strategies for Google Ads campaigns and PPC for dental services are complex. It’s a lot more than just targeting the correct keywords and bidding the highest amount of money on every possible keyword. For instance, there are different kinds of Google Ad campaigns, one of which is called Local Service Ads. The setup and approval process for this type of Google ad takes a few months. But you only pay for the leads you get, not clicks. Since you only pay for leads, it can be more cost-effective in most situations. When using PPC for dental services, it's very important to understand the system's intricacies. For instance, bidding on the keyword "Invisalign" might cost $80.00 per click in some markets, but bidding on "Invisalign near me" may cost only $30 in the same market. Even the time you bid is important; our system checks the bidding prices 24 hours a day, so sometimes we can get the keyword "Invisalign near me" for only $25 if we bid on it at 3:00 AM. To get the best possible results for your dental practice, you must engage a dental Google Ads expert. You can find the best ones in the world right here at Best Results Dental Marketing.com

How Can a Dentist Get More Customers?

The best way is to create an amazing brand and partner with a top dental marketing company to help. Your brand is your identity; something that lasts forever. A great dental marketing expert will target your brand and services to the exact type of new dental patients you're looking for. A dental marketing expert will get maximum results and maximum efficiency with your marketing budget. There are over 100 different ways to market your dental practice. However, it's clear that digital marketing is the most efficient use of your money and delivers, by far, the best results. Having a digital marketing expert focus on your success is always best. Best Results Dental Marketing (Social Dental NOW) is considered one of the most trustworthy marketing companies in the dental world and we would be honored to help you succeed.

How Can I Advertise My Dental Services?

There might be better questions than this one. A better question might be, how can I use my limited marketing dollars to attract the most new dental patients for the specialties I want? The best answer to that question is to work with a dental marketing company that has run and tested thousands of dental marketing campaigns. Finding a trusted partner who is focused on your success is the best possible way to advertise your dental services and get new patients. A dental marketing partner can leverage all platforms like Google SEO, Facebook, Instagram, TikTok, etc.

How Can I Make My Dental Business More Profitable?

Essentially, there are two ways to make your business more profitable. You can reduce costs or raise revenue. Cutting costs excessively can damage team morale and slow dental practice growth. Most business owners don't realize it's far easier to raise revenue than to cut costs. By working with a dental marketing expert who measures their success by your success, you can dramatically raise the revenue of your dental practice. Best Results Dental Marketing (Social Dental NOW) has clients with whom we have doubled, tripled, and quadrupled their annual revenue with our services. Doing this takes time and teamwork, but we do it often.

How Can I Market My Dental Practice on Social Media?

The intricacies of the many different social media platforms are indeed complex. It's just not practical or efficient for dentists to know everything they need to know about these platforms to spend their marketing budget efficiently, wisely, and effectively. Working with a trusted digital marketing partner who's focused on your success as their success will optimize your marketing budget and bring you the maximum number of new patients for the specialties you want. Best Results Dental Marketing (Social Dental NOW) social media marketing director created and ran the world's largest and most successful dental Facebook page! You will want to consult with him to learn how to market your dental practice effectively and efficiently on social media. You can get a team with hundreds of years of dental marketing experience to focus on your success, which is by far the best way to be successful on social media.

How do dentists find clients?

A comprehensive strategic digital marketing campaign is the best way to achieve strategic success. There are many ways for dentists to find new patients. The best question is, how do I get the clients I need and want at the most efficient pricing? The answer to that is unquestionably digital marketing. Digital marketing, whether it's Google ads, search engine optimization, or social media, lets you target the exact client you're looking for and spend your valuable marketing dollars in the most efficient way possible. The strategies and rules of all these marketing platforms change often, and the system's complexities are significant. A dental marketing company with vast experience marketing for dentists will be your best decision.

How Do I Advertise My Dental Services?

The old way of marketing was to use the shotgun-type approach. They would put out tons of TV or radio ads and hope something works. That way is old-fashioned and inefficient in this modern digital world. To be relevant today, you must use digital marketing platforms to target the exact type of new patients you need while fitting it into the most efficient marketing campaign possible. Best Results Dental Marketing (Social Dental NOW) can help you stay within your budget and bring you all the valuable high-margin patients you need.

How Do I Get More Invisalign Patients?

The best way to get more Invisalign sales to your dental practice is to have well-written and persuasive Invisalign content on your website. You should use Google Ads and social media marketing to target, persuade, and invite potential new Invisalign patients to your website and dental practice. We recommend taking all the friction out of the process by offering free Invisalign consultations. Once the potential Invisalign patient has met you and is in your chair, you will have a very high probability of closing the Invisalign sale. Your marketing should target the benefits of the treatment, not the features. For example, "Everyone deserves a charismatic, amazing new smile. You get the new Hollywood smile you deserve today with our easy, affordable financing." Click here to schedule your FREE Invisalign consultation.

How to Do SEO For Dentists

Think of SEO for dentists as adding a Space X rocket engine to your website. For you to dominate your local area, your dental office must be ranked in the top 3 positions of the Google Map Pack. The Google Map Pack only shows three local dentists for each keyword. For instance, if a potential patient types "Invisalign dentist,” Google will only show three Invisalign dentists in the Google map pack. Over 80% of the searchers' decisions on which dentist to call will be one of the three dentists displayed by Google in the Map Pack. If your dental practice is in position four (4) or not in the top three (3), your practice may as well be on the Moon, as no one will ever see you. People trust Google, so when Google recommends a dentist in the Google map pack, people usually choose one of Google's recommendations. Most people don't know you cannot get into the Google Map pack by paying for it. You can only be in the Google Map Pack if you have great dental content on your website and fantastic Search Engine Optimization (SEO). That's where an SEO expert comes to the rescue. They can build persuasive and effective SEO content for your website. SEO has by far the best return on investment of any marketing you can do. It is a long process. If you want your website to rank in the Google map pack, you should partner with a dental SEO expert for at least a year to build new content and backlinks to make your website number one in your market. If you ever decide to sell your practice in the future, a practice that ranks number one (#1) in SEO in your local market can sell for up to ten (10) times more money! Every dentist wants to buy the dental practice that is #1 on Google.

What is Local SEO?

Local SEO means your dental practice shows up in local Google searches and the Google Map Pack. You must be among your market's top three SEO dentists or orthodontists to be featured in the map pack. For example, in a city of a million people, there will be about 160,000 dental searches daily. Each one of those dental keyword searches will show only three dentists in the Google map pack. Imagine ranking for your area's top 150 dental keywords, and you would get 40,000 clicks to your website daily. That is the power of search engine optimization (SEO) for dentists. Out of all the marketing you can do for your practice, dental SEO is the most important and has the powerful advantage of the best return on investment. For instance, if you're running Google or Facebook campaign ads and you stop running those ads, all the effort you put in and the investments you have made in those ads stop, and you get no more new patients. However, your SEO investments can bring you new patients for 7 to 14 years, so it's the best long-term return on investment, but only if you know how to do it and build your content and SEO on your website correctly. Dental SEO has nothing to do with the look and feel of your website and everything to do with how many people will see it.

What is a Backlink?

How does Google determine which web page or dental website is the best for the searcher? Google claims they use over 200 metrics to analyze each page, but that's slightly misleading. Essentially, there are two major parts to SEO. The first is the content on your website: Is it helpful to the searcher? Does it provide the best answers the searcher is looking for? Does it follow Google's new E-E-A-T and helpful content guidelines? The second way Google determines the best website is by looking at how many other websites link to your website. For instance, if there is a dentist office with over 1000 other sites linking to its website, Google will interpret it as an important, quality dental website. If, on the other hand, another dental website has no links, Google will interpret that this dentist is not very important, and the website must be unimportant. Any link that points to your website is technically a backlink. However, there are many types of backlinks, such as directories, link insertion, niche edits, guest posts, articles written about you and your practice, and education links from universities like Harvard or MIT, pointing to your site. These are all backlinks. You will need many quality backlinks for your dental website to rank number one. A dental marketing company knows how to get the most amazing backlinks that give your website real authority and trust.

Why Do Dentists Need SEO?

Best Results Dental Marketing (Social Dental NOW) tracks about 10,000 dental keywords. That's a lot of keywords that need content written about them. For instance, if you're a dentist who wants to do “all-on-fours” you should probably have several pages on your website about the all-on-four process, how much it costs, how long it takes, and why you are good at it. You need great content for every dental specialty you want to practice. Let's say every dentist in your city has one page on Invisalign, but you have eight pages on Invisalign. You have an incredibly powerful SEO advantage, so when people in your local market are searching for Invisalign, Google will see that you have eight pages, and therefore, far more likely to be able to answer the searchers' questions so Google will send that searcher to your website because you have more quality content. Google determines which websites are best through search engine optimization, AKA SEO. Although there may be some upfront cost in producing the content and building the backlinks, unlike other forms of marketing, like radio ads, edge TV ads, Facebook ads, and Google ads, SEO works essentially forever. Think of your website with great quality SEO content as your 24-hours-a-day, seven-days-a-week professional sales team, persuading people to choose your practice and your services and bringing huge amounts of people to your website organically (for free).

What is The Best Marketing for Dentists?

This is an easy answer: a website with a lot of quality dental content written to follow Google's E-E-A-T and quality content guidelines that has been SEO optimized with great quality backlinks is by far the best marketing for dentists. A built-optimized dental website will bring you hundreds or thousands of potential new patients to your website organically, which means for free, so once you build it, it's a money-making machine that keeps bringing you new potential patients more or less forever. If the content is well written, it will be persuasive and convince readers and visitors to sign up for a free consultation, make an appointment, or become a new patient. Unlike other marketing platforms, you pay for SEO content and SEO optimization once, which works for you from then on. Not only that, it magnifies every other type of marketing you do. For instance, let's say you're running a Google Ads campaign; the Google ad is only one inch long, and no one will buy Invisalign because of a three-line Google ad. The Google ad redirects searchers to your website's Invisalign page. It's up to the content on your Invisalign page to be persuasive and convince the Google ad clicker to schedule a free consultation or make an appointment with you. Your website does the selling for you, so your front desk team just has to do the scheduling. So, the best marketing for dentists is categorically undeniably absolutely great dental content that has been SEO optimized on your website.

Why is Digital Marketing Important for Dentists?

Dentists need new patients. No matter how successful your dental practice is, it can always use more new patients. Marketing through traditional marketing like TV ads, radio, newspaper (is that still a thing?), and direct mail. Those are all untargeted marketing approaches. Instead of sending a million flyers to people's mailboxes, which they don't want anyway, to try and find those few people who are looking for a new dentist. Instead, why don't you target the people searching for a new dentist or dental service right now? That's way more efficient and cost-effective, and you can track which campaigns are working and performing well to optimize your marketing spend around the campaigns that are performing best.

How Do I Market My Dental Practice on Social Media?

The first thing you need to understand about marketing on social media is that it's a soft sell. Let me explain what that means. If you're running a Google ad, someone is searching for a keyword like "Invisalign dentist near me," and you're showing them your Google ad about Invisalign. People on Facebook or Instagram are not there to see your ads. They're there to connect with their friends and family and to see what's going on in their local community. Therefore, the content on social media needs to be funny, clever, witty, and engaging. Social media content for dentists needs to capture someone's attention, be engaging enough to stop them from surfing their feed, and get them to click, like, comment, or share the content we are showing them. This is called engagement, and engagement is the single most important metric on social media. You might ask, OK, so why is engagement important? Well, we will explain. Let's say we have a fantastic Invisalign commercial, and it's awesome. If you run that on Facebook, you'll pay, for example, $50.00 to run that video once in your market. But now, if we run that same commercial for people who have engaged with your content, we can run that same video for $0.40. This is called retargeting; the way to make social media cost-effective is to first get people to like, comment, or share and then to retarget them with amazing, great ads and content. So, marketing on social media takes a completely different approach. That's why it's very important and smart to work with a social media expert who understands social media marketing so that you don’t burn through your marketing budget with no results.

Why Does a Dentist Need a Dental Marketing Company?

This is a great question. Today's digital marketing platforms are complicated; there are many nuances, and you must know how the system works in detail. If you want to rank number one in SEO in the Google map pack in your market, there is virtually zero chance you'll be able to do that without an SEO expert from a dental marketing company. Suppose you want to run effective social media ads on Facebook and Instagram. In that case, you need to understand how those platforms and campaigns significantly differ from any other type of marketing. You'll spend money without results if you don't understand the subtleties. Our social media team built a $54 million company in just 3 1/2 years using nothing but Facebook. We have consulted with major dental corporations like Invisalign, Candid, and Z Machine. We know how to use those platforms and can leverage our knowledge to help your dental practice. A great dental marketing company will help you spend every dollar wisely and not waste a penny of your money. We will deliver fantastic results and partner with you to increase your revenue dramatically.

How Do I Grow My Dental Practice?

Growing your dental practice is more than marketing; it's about building trust and an efficient and effective team. We will teach you how to run organized meetings, including very effective book clubs, to help you become a better leader and visionary. We will train your front desk to intercept an unhappy patient and solve their problems. We'll also teach your front desk team how to convert calls to consultations and consultations to sales. We'll teach them how to ask for five-star reviews and get them. And we'll teach you how to lead and create excitement and success in your practice. If you get a few bad reviews, we’ll show you how to remove them.

How Do We Get New Dental Patients?

Patient acquisition for dentists starts with a great strategy. Best Results Dental Marketing (Social Dental NOW) has worked with many top dentists and can design a fantastic strategy for your dental practice. First, we must determine which dental services you want to prioritize; then, we design our strategy around getting you the dental services you want. It may be a phased approach, meaning we may start with dental advertising on Facebook or Google Ads while starting to develop your new SEO content, which may take longer. We will teach your internal team, dental assistants, and hygienists how to create major marketing days such as Love Your Smile Day. By mixing the training of your team and your front desk with the marketing we can expertly provide, we can make some of these events highly successful. We have dentists who have done over $180,000 in Invisalign sales in a single day by coordinating all the pieces and strategies together. If you want to learn how to do it, click our “Set up a free meeting button.” We'll do a complete SEO analysis of your website at no charge and discuss a strategy that's a win for you.