Your Dental Practice Marketing needs to be in the top slot on the Google search results page.
Google Adwords for Dentists and Google Pay-Per-Click for Dental Marketing: Shoot to the top of the Google search results page by utilizing Google Adwords for Dentists Pay-Per-Click.
The Google Ads system is a powerful tool that will allow you to target the people who are most likely interested in your services and expertise, directly bringing you many high-margin new patients.
In a world where you have to compete online for every new patient, it is no longer enough just to attract dental patients. You need to attract the right patient, a patient with money in their pocket ready for your specialization cases, such as Invisalign, Dental Implants (All-ON-X included), and Sleep Apnea, where each average patient will be spending over $5,000! Using powerful platforms such as Facebook Ads and Google Ads, our team at Social Dental NOW will find these strategically valuable patients for you and bring them to your dental office with our highly targeted and successful Google Adwords for dentists campaigns.
One of the biggest tactical mistakes that our dental marketing company sees is when dentists spend money on Google Ads and Dental SEO without an overall understanding or overarching strategic plan on how to attract the types of cases they want. Most dental marketing companies don’t understand how people search for different procedures, making their dentists spend significantly more marketing money than necessary and get a much smaller return on investment.
The Purpose Of Google Ads for Dentists & Pay Per Click (PPC) For Dentist Offices
Many advertisers focus on the most obvious and therefore most expensive Google search keywords that, many times, will bring just a few qualified leads. This strategy attracts the patients who are just kicking the tires or looking for “deals.” With this amateur yet common approach, you’ll spend far too much money and time waiting around for new patients to come in—with many not showing up or following through with their scheduled appointments, or treatment options.
Google Ads for dentists advanced features allow us to target potential patients based on their symptoms and phase of research. With our tested, proven AI strategies and systems, our dental marketing company will consistently find you the best type of cases for your dental practice.
Dental practices that are doing dental marketing that do not truly understand the intricacies of how their patients are searching often take all the wrong steps, even if they have an experienced team of dentists. Luckily we’re here to help with our data-driven and research/evidence-based approach. Understanding where your potential clients are in the sales funnel and how converters move through those funnels will give you a huge strategic advantage over your competitors who don’t have our dental marketing company partnering with them.
The Best Google Ads for Dentist Can Deliver Lots of New Patients
Imagine if your dental website was ranking at the top of Google for every single search related to dentistry. Imagine how many more patients you would have! A well-designed Google Ad campaign will strategically put you at the top of every search results page!
We provide Google Dental Marketing Ads campaigns to jump you to the top of search results by targeting potential patients at just the right moment. We’ll create personalized dental marketing campaigns with your dental office in mind, ensuring that we’re sending qualified leads straight into your dental office’s front desk, all leads being tracked for success through our live real-time dashboard.
Get Your Dental Office To The Top Of Google Search With Our Exclusive Google Adwords for Dentists Campaigns
Above is an example of our Google Ads Campaign for Dentists where our client takes the Top Slot.
DRIVE NEW DENTAL PATIENT LEADS WITH GOOGLE ADWORDS FOR DENTISTS
Dental Marketing with Google Ads for Dentists is one of the best ways to get your dental practice in front of the right people. With Social Dental NOW, you’ll have prominent top slot placement on Google’s search engine, and we will customize which keywords are targeted for each campaign so that only relevant individuals will see it, ultimately driving more business your way! Well-crafted Google ads for Dentists not only offer a significant increase in new patient lead generation, but with our AI data analytics skills and technology, our dental marketing agency can maximize your overall return on investment.
Our dental marketing company takes a close look at every detail when analyzing your dental ads on Google’s platform to provide insight into how effective they are across audiences. We tweak our strategy and run experiments with this information before deciding which ones will perform better than others going forward!
This approach ensures that you’re always getting the most out of your dental marketing dollars to fuel your dental practice growth strategy!
More Phone Calls
As your online dental marketing agency, we value your time and want to ensure that every dollar you spend on Google Ads for Dentists is maximized. When you work with Social Dental NOW for Google Ads, we use dynamic call tracking numbers to measure the calls generated from each campaign. This way, we can see which keywords drive patients and which ads are highest converting so that together, we give you a better ROI (Return On Investment) with every dollar spent on marketing. We’ll also help make sure all of this information is easy for everyone involved to access–both you and your staff members.
High Converting Google Ads For Dentists and Pay Per Click (PPC) Landing Pages
Suppose your current dental website is currently proven NOT to convert visitors to consultations and consultations to sales. In that case, until we get new content created and your dental website dialed in correctly for conversions, our team of digital marketing experts will create personalized landing pages, which are temporary pages designed to convert a web visitor to take action and make an appointment. Each landing page is custom-tailored for each campaign you’re running. Then we will optimize them so they’ll convert traffic into new leads with our results-proven, world-class landing pages. Our lead form placement on the landing page ensures that all new leads go straight to your front desk’s lead management system. When our dental marketing company builds landing pages, we’ll test many versions of landing pages and carefully watch analytics to see which one performs the best. Once we know which one is performing the best in your local market, we’ll focus your marketing spend on that page, or pages, to maximize your return on investment.
Above is a Sample Landing Page we built for one of our clients.
Above is an Invisalign Spokeswoman video we created to add to our Client’s Website’s Invisalign page and their Landing Pages to significantly increase conversions (sales).
Your Own Real-Time Google Ads Dental Key Performance Indicators (KPIs) Dashboard
Our industry-leading real-time marketing dashboard provides everything you need in one location. You can access the dashboard from any device and see up-to-the-minute results for all of your campaigns. Our Dashboard removes the complexity of looking at many different PDF reports from numerous analytics systems or trying to understand hundreds of various pages on Google Analytics. Our real-time dashboards contain all the Key Performance Indicators (KPIs) for you in one place.
Example of our Google Real-Time Dashboard with Dr. Skinner’s actual live data!
What Kind of Results Should Your Dental Office Expect From Our Google Ads for Dentists Campaigns?
- New general & specialty patients every month
- Quality leads that convert to consultations and consultations to sales
- When needed, targeted landing pages optimized for lead generation
- Measurement of every conversion and tracking of every lead
- 24/7 access to your reporting dashboard to track your KPIs progress
- Supercharged world-class campaigns
- A Dedicated Google Ad Specialist with years of experience
- Generation of high-value quality leads, now
Complete Google Adwords for Dentists Marketing Strategy & Planning
You can’t afford to miss out on high-margin potential new patients. We will create strategically optimized Google Ads dental marketing campaigns to work with your dental practice to identify high-margin cases and develop a strategy that will help you attract the most qualified patients. We’ll do this by driving targeted traffic to your dental website, your Facebook and social media pages, or custom landing pages, where we’ll inform and educate potential new patients on how they can get started right away.
Our World Class dental marketing strategies, along with our highly relevant keywords and tested ad copy, will create unstoppable campaigns that will show a lower cost-per-click with a higher conversion rate. This supercharges your dental marketing with the maximum qualified leads at the lowest costs possible to your dental practice!
What is the best way to measure and achieve your dental marketing campaign’s success? It’s with multiple avenues that persuade a patient to take action and convert. With call recording lines and form fills, our dental marketing company can directly associate each conversion with each individual Google Ads campaign. Tracking every conversion from the first click until treatment acceptance will ensure maximum ROI for your dental marketing.
Once your new Google Ads dental marketing campaigns have been active and are gathering data, our dental marketing agency will analyze and optimize them. Through our AI account optimizations, you may find that refining your keywords or targeting dynamics could provide a more substantial ROI for your dental marketing campaigns in just days!
MAKE GOOGLE ADWORDS FOR DENTISTS WORK FOR YOU!
Google Ads has invested considerable time and money into improving their Google Ad quality score algorithm to ensure that each PPC click is as valuable as an organic search result. The latest research shows that Google’s dental marketing strategy for maximizing profits by getting users to click on ads rather than the organic results is working.
Statistics show that Google Ads now accounts for over half of all Google search internet clicks! If you want to be a highly successful dentist, your dental office must have extraordinary Google Adwords for Dentists campaigns constantly running at all times.
Expert Google Adwords For Dentists Marketing Keyword Research is Essential for Your Success.
Does your business have the time and budget to research and set up the most complex Dental Marketing Google Ads campaigns? Most dental offices don’t have the time for that kind of commitment. Your dental office needs a robust online presence. We’ll put together Google Ads tailored specifically at driving traffic toward your dental website and landing pages from search engines. When less profitable keywords arise, our AI dental marketing software will automatically eliminate them with continual analysis throughout while optimizing the higher-performing ones!
Today having a successful Google Adwords for Dentists marketing Search Engine Marketing Pay Per Click (PPC) campaign is essential. You need to combine it with highly effective Facebook ads, social media marketing, and a Real SEO for Dentists strategy, along with a fully conversion-optimized dental website to ensure you’re getting effective conversions and keeping your Google ad quality scores high.
You need to have the most incredible Google Adwords for Dentists marketing campaigns in your area so that your Google Ads get clicked on the most often.
If your Google Adwords for dentists marketing ads do not get clicked on, Google will stop showing your ads. It does not matter how much you bid for that keyword. You could outbid everyone in your territory, but if almost no one clicks on your Google Ad, Google will make sure it seldomly shows up again. If your Google ad is not perfect you will lose you the number one slot immediately and, unfortunately Google will downgrade your ad quality score.
This ad gets clicked on 630% more often than the next best local Invisalign Google Ad.
Don’t get us wrong, Google wants your money. However, Google also knows that if the searcher does not get what they want, they will become dissatisfied. So Google will not put your practice in the top slot.
Our dental marketing agency tests multiple variations of our Google ads, hundreds — thousands — and sometimes tens of thousands of times to find the most compelling Google Adwords for dentists, engaging headlines, and the best messages. We only use thoroughly tested, vetted, and proven Google Ads for your dental marketing.
Your Google Ads dental marketing campaigns must have the best Google Adwords for dentists and an excellent ad quality score to take the top slots.
Many people think they can just sign up for Google Ads to do dental marketing and start bidding a lot of money on keywords and see great results.
Nothing could be further from the truth.
Yes… Google is looking to make money from people bidding on their dental keywords, but they also have to take into account the searcher’s goals, along with your dental marketing goals.
You’re looking for Google to help you attract more new patients. Users are looking for Google to answer their questions.
So, Google, your dental marketing, and searchers each have different goals. Google knows this, and as a result, it invented an algorithmic metric called ad quality score, which we’ll explain here.
With the creation of the ad quality score algorithm, Google ensures that all top parties can “win.” That means you have to thoroughly understand how this algorithm works to utilize Google’s dental marketing advertising system to win your market.
We’re going to enlighten you on the secrets of Google Adwords for dentists — and more specifically, your practices ad quality score. You will learn how to spend your dental marketing money ultra efficiently to get the most new patients at the lowest possible cost.
If you look at the following ad on a phone, you’ll see that if somebody types in the word “Invisalign” into Google, our client, Hillsboro Dental Excellence, shows up in the top slot. You can see our ad at the very top in the green box.
Our Google Ad on a Smartphone, notice only one available slot on mobile!
When you’re on a desktop, you’ll usually see three, sometimes four ad slots, but when you’re on a phone, you’ll notice that there’s only one ad slot!
This means that your dental marketing Google Ads need to be in that top slot for both phone and desktop. If you’re not in the top slot, you will miss out on up to 80%-100% of the potential dental marketing business in your territory!
The way you succeed at Google Adords for dentists is by building a high ad quality score. A Google ad quality score is a secret number between one and ten that Google assigns to your dental office based on three known factors.
Google has to decide between the hundreds or even tens of thousands of people trying to get into this number one slot. They will give that number one slot to the dental marketing company with the highest ad quality score.
If you haven’t built up your ad quality score to a 10, your Google Ads dental marketing will not show up the most often in the top slot. One of your local competitors will then occupy this coveted top slot, and you lose!
The higher your ad quality score, the more often Google Ads will show your dental marketing ads, the higher your ad will place it on the page, and the cheaper it will be “per click overall.”
When you first start running dental marketing ads, your ad quality score will be a “1.” So how do you boost it up to a “10?”
The first aspect that affects your success with Google Ads dental marketing ad quality score is consistency.
Google Ads is not looking for someone that runs some ads for a few months and then stops. They’re looking for a long-term business partner. They want someone who is professionally and constantly running dental marketing ads. The longer you have excellent dental marketing providing Google searchers with valuable content, the more Google trusts that your dental office is worth showing to other people.
Your dental marketing ad quality score will be low when you first start because you do not have any history of running ads. Google will boost your ad quality score the longer your dental marketing ads account is active and running quality ads.
That’s why when our dental marketing agency starts with a new client; we recommend that they spends our recomended minimum amount a month for the first three months on Google Ads. It takes our recommended minimum budget and at least 90 days of ad consistency to start to build up your ad quality score.
The second aspect that affects your dental marketing Google ads quality score is ad quality.
If your dental marketing ad does not get clicked on often, Google will stop showing your ad, or at the very least, show it far less often. It does not matter how much you bid for a keyword, such as “dental implant.” You could bid twice as much as anyone in your territory (many people think this money-wasting strategy works somehow!), but if almost no one clicks on your ad, Google will quickly stop showing your ads in the top slot.
Our dental marketing company tests multiple variations of our ads; hundreds — thousands — and sometimes even tens of thousands of times to find the most compelling and engaging headlines, content, and message. We only use thoroughly tested, vetted, and proven dental ads that have a very high proven click-through engagement rate for your dental office.
Without our sophisticated AI tracking and testing software, there’s no way a local dental office could possibly build up their dental marketing ad quality score nearly as high as our technologies and advanced AI systems can.
The third and final aspect that affects your dental marketing Google Ads quality score is relevance.
Google needs to ensure that your dental website has the relevant information on it for the ad that the potential patient clicked on. That means Google needs to know that the new likely patient found what they were looking for. Your dental website has to be relevant.
Google knows how many pages each user that visits your dental website reads. Google also knows your dental website’s bounce rate; that is what percentage of people that land on your dental website can’t find what they’re looking for and bounce away immediately.
If your dental website has a 50% bounce rate and the average person only looks at 1.5 pages per visit, Google knows your dental website is NOT relevant to that ad and will move your ad quality score down. Yes, it’s true; a non-relevant dental website will stop your Google ad from being in the top slot!
Critical Fact: This is another reason why your dental website has to be built correctly with good relevant quality content. Great content will improve your Dental SEO, improve conversions, and improve your ad quality score all at the same time!
Bidding intelligently for the keywords you need is essential.This is where Google Ads dental marketing keyword bidding comes into play. Our systems even have the ability to anticipate a searcher’s intent. Social Dental NOW uses AI systems to place bids on keywords when those Google Ads dental marketing keywords are the cheapest (for the minimum bid).
So, for example, using our advanced AI technologies, our dental marketing agency will hold off bidding for specific competitive dental marketing keywords if the cost is too high and let other dental marketing companies overbid and overspend. Instead, as an example, our AI system may bid at 3:44 AM because that will be the lowest cost time to buy that dental marketing keyword, many times for less than half of what others are paying!
To recap, to achieve a great dental marketing ad quality score so that your ads consistently land in the top slot:
- You must be continually and constantly running ads.
- You have to show ads that people actually click on the most often.
- Your dental website has to have relevant content, a low bounce rate, high average pages read/user, and the right dental marketing keywords purchased at the right time.
Now, that’s all far too complicated, time-consuming, and labor-intensive for any dentist to do by themselves. That’s why the top dentists partner with Social Dental NOW and tell us that we’re the world’s premier, best dental marketing company.
Many dentists find that if they’ve been doing their own Google Ads when they partner with us and switch over to Social Dental NOW, our dental marketing services actually pay for themselves with the cost savings our AI systems alone provide to them.
We’re experts on being able to build you a high Google quality score — and getting you to the top slot.